Content pillars, formats and workspace strategy
How pillars and formats work, and sharing a strategy across a workspace.
Written By Chris Koronowski
Last updated About 2 months ago
Who: Members, admins and owners · Plan: All plans
Overview
Pillars and formats are the backbone of your strategy. They decide what you talk about and how.
Pillars
A pillar is a theme your content belongs to, with its own color so it's easy to spot across Ideas, Posts and Analytics. Common pillars include Personal, Educational, Organizational and Promotional.
Formats
Each pillar has formats, the kinds of posts you'll create for it (for example a text post, a carousel or a video short), often with example topics to spark ideas.
Workspace strategy
If your workspace has a shared strategy, you can use it or replace it with your own. This keeps a team aligned while still letting individuals tailor their content.
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