Your content strategy, explained

The plan behind everything CaptureFlow creates for you.

Written By Chris Koronowski

Last updated About 2 months ago

Who: Members, admins and owners Β· Plan: All plans

Overview

Your content strategy is the plan behind everything CaptureFlow creates. It captures your goals, who you want to reach, how often you post, and the themes you post about.

What's in your strategy

  • Goals: what you want your content to achieve.
  • Audience: who you're creating for.
  • Posting schedule: how often and on which days.
  • Positioning: a short statement of what you're known for.
  • Content pillars and formats: your themes and the kinds of posts for each.

Note: Your strategy is built during onboarding. See Complete your onboarding. You can change it any time.

Why it matters

Your strategy shapes the Ideas CaptureFlow suggests and the tone of the posts your Content Agent writes.

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